In countries like Malaysia and Singapore, having a multicultural nature means that tons of cultural festivals are celebrated each year. Occasions like Chinese New Year, Hari Raya, Deepavali, and Christmas and this list goes on indefinitely are celebrated my millions annually. Local restaurants like my own have latched on to these special occasions to promote our seasonal products. Customer sales naturally surge during this season but how so? And how do you know that your efforts will guarantee a spike in profits? In this article I will share with you a couple of insights I have learnt running a business during the festive season.