In countries like Malaysia and Singapore, having a multicultural nature means that tons of cultural festivals are celebrated each year. Occasions like Chinese New Year, Hari Raya, Deepavali, and Christmas and this list goes on indefinitely are celebrated my millions annually. Local restaurants like my own have latched on to these special occasions to promote our seasonal products. Customer sales naturally surge during this season but how so? And how do you know that your efforts will guarantee a spike in profits? In this article I will share with you a couple of insights I have learnt running a business during the festive season.
1. The Early Bird Catches The Worm
With pre-ordering, you will not have to worry about your customer’s money going in the direction of your competitors, granting you assured profits.
2. The Marketing Pays Off
This all requires money, time and effort. But because of the increased demand for your seasonal products, sales are sure to roll in and cover the losses that you have previously made with marketing.
3. It Is Not A One-off Effort
Intended Takeaway:If you are an established business, don’t be afraid to latch onto this opportunity that will assure you a steady flow of profits annually. Pick your festivals based on what you and your staff celebrates. Christmas is a common celebration that anyone can venture into!