If you’re faced with a failing restaurant business the first step is trying to solve the problem from within
Your staff is the first place you should turn to when things go south. There is a reason you hired them in the first place. Try getting your accounting department to look over your restaurant finances or your marketing team to try out some new ideas in hopes of increasing sales.
Don’t have a marketing or accounting team? That’s fine, there are a number of quick changes your restaurant can make to start bringing in more customers.
Partner with a restaurant reservation service
Your restaurant isn’t attracting many new customers, and that might not be entirely your fault. Restaurant’s located in poor locations, or restaurants that have recently opened often need more effort to promote.
Partnering with a restaurant reservation app is a quick way to expose your brand to a larger audience while also providing potential customers with all the information they need before
Come up with a marketing plan
Marketing for restaurants goes beyond just advertising on social media. Dedicate a couple hours at the start of every month to come up with a simple marketing plan for the remainder of the month. This can include everything from running ads to hosting blogger events at your restaurant.
Improve your CRM
When it comes to running a restaurant, good customer relationship management is just as important as the food you serve. Take the necessary steps to understand your customers and restaurant. Know which days of the week are the best performing and where there is room for improvement. By creating a positive ecosystem, customers are more likely to return.
Take better pictures of your food
No one wants to visit a restaurant that doesn’t value their food enough to take decent photos. Picking up a few photography skills or hiring an aspiring photographer to help is an easy way to take your photos to the next level.
Verify your restaurant on Google
Google is one of the best ways for potential customers to discover your restaurant. Verify your restaurant and make sure that all information is up to date. If you accept online reservations, add the reservation link to your Google profile to increase the likelihood that someone will make a reservation after discovering your restaurant on Google.