I went through such a long drawn out process before opening my own restaurant that at one point, I thought it was never going to happen! In retrospect, opening a restaurant boils down to 6 factors – significance, location, equipment, hiring, operations and advertising. Looking to run your restaurant like a successful entrepreneur? This article is for you.
1. Starting from Scratch?
You will need to find a wholesale food supplier that will meet all of your needs – ingredients, paper towels, toilet paper, soap and all other essentials. Bulk purchases are cheaper and reduces shipping time as well. Or if you are looking into purchasing a franchise, Franchise Opportunities is the perfect search engine for you. Just make sure to have your investment value and selected industry in mind before investing.
2. Where Are the Kids Hanging Out At Nowadays?
When searching for a location for your restaurant, focus on high-traffic areas such as central business districts or shopping capitals. In such areas, you would not have to worry about a lack of customers as long as you are serving good food.
However, it is also important to consider the demographics you want to target. If your food is on the pricer side, set up store in a more affluent neighbourhood and vice versa. And if your food is extremely instagrammable, why not try your luck competing with other hipster cafes by setting up in a young and vibrant area?
3. What Else Do I Need To Get?
To store all your ingredients: freezers, refrigeration units and a walk-in freezer. Walk in refrigerators are a blessing as they leftover food after closing time besides storing the meats.
To transform those ingredients into delicious meals: ovens, stoves, ranges, fryers, steam tables, cutting boards, safety gloves and cookware. Complete this dining experience with menus and utensils.
To make that money: The POS system! The point-of-sale system is basically your cash register and screen that enables staff to fill in orders.
4. How Do I Hire? How Do I Train?
It is important to start out with a general manager. This guy will help you manage all part-time staff. Begin operations by testing the ground with a small group of waiters and waitresses and expand the group when you see fit based on restaurant and crowd size.
It helps to hire people that have restaurant service background but it is also possible to train newbies that are already naturally friendly to become more hospitable.
Above all, set standards for cleanliness such as when the restaurant needs to be cleaned and how.
5. How Do I Get My Restaurant Out There?
Advertise. Celebrate your grand opening by adorning your restaurant with balloons and a large banner. Treat your customers to cheaper meals so that they can get hooked onto your dishes. Remember to set up a Facebook and Instagram page to engage with the community and remind them of how delicious your food is.
Being an entrepreneur can sometimes be a lonely journey. Having a support system is vital for survival when being a small business owners. Create an account and join and connect with the hundreds of other business owners on SKALE.