Secret menu items are all the buzz these days – remember when everyone was posting about the pretty pink bubblegum frappe from Starbucks? These items excite customers with it’s exclusive nature and gives them the incentive to be adventurous and try it.
Creating a secret menu becomes free advertising and a form of reward to your regulars because it makes them feel special and appreciated. So why not kill two birds with one stone and create a secret menu with these 5 simple steps? Oh and did I mention that it costs close to nothing as well?
1. Decide on Your Ingredients
Latch onto this trend by creating your own version of it and advertising it as the best freakshake in town. Customers are bound to be drawn in and eager to try it!
2. What About It’s Name?
The mystery will get customers curious enough to want to try these items out!
3. Hype It Up!
Or create a further sense of mystery by having your staff act hesitant to sell it. Ask questions like: “Are you sure you’re brave enough to try it? It’s not for the faint-hearted!” This will reel up customers even more! It is important to hype up secret menu items because it really is a treat for your customers.
4. Get Them Out There!
Word of mouth will then go a long way for your restaurant. Just remember to maintain the hype around these items!
5. Keep It Short
Actionable Takeaway:The success of secret menu items depends on word of mouth! So make it mysterious, exclusive and hype it up!