If you’ve ever been on Instagram, scrolling through your newsfeed, it’d be really hard not to notice enticing photos of food adorned with the hashtag: #foodporn. Instagram is ridden with glorious photos of food, ironically not from the restaurant itself, but from diners that want their followers to enviously drool over what they’re having for dinner. This trend is a golden opportunity for restaurants to latch onto – this article will teach you how to use Instagram to help your restaurant business succeed!
1. Crafting Your Own Personal Brand
Want to make your restaurant even more community orientated and homely? You can utilise the Instagram Story function to show behind the scenes snippets of your restaurant to create a sense of familiarity among your consumers.
2. Free Advertising
So what are you waiting for? Create an Instagram page for your restaurant business now and encourage your consumers to tag you in their posts and stories!
3. Get To Know Your Consumers
This poll acts as a secondary voice as to what you hear in your own restaurant and it allows you to reach new and potential consumers and entice them in with new ingredients or dishes.
4. Get to Know Your Competitors
Actionable Takeaway:Instagram has many features that can be maximised to reach a larger audience of consumers while creating brand loyalty at the same time. If you haven’t set up an Instagram business account for your restaurant, now would be the best time to!