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Your FMCG promotions and campaigns are not that profitable. McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions
Data is King In today’s business setting, data holds the crown, and the key to success lies in how swiftly and accurately businesses utilize it
As a mall marketer, you’re always under pressure to captivate, convert and delight your shoppers. It’s a tall order given that shoppers become more sophisticated
Let’s face it. Converting mall visitors into paying shoppers is not enough. It is essential to turn them from being shoppers into big
Shoppers are ready to open their wallets, but with stiff competition and alternatives around, you need to give them that final nudge to bring them
Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way
