SKALE Enterprise Solutions
All-in-one Marketing Solution for FMCG and CPG Brands
Go Direct-to-Consumer and Drive Success In-Store
Trusted by over 7,000 offline and omnichannel businesses globally
The Challenges Faced by FMCG and CPG Companies
Knowing who your in-store and online shoppers are
FMCG/ CPG brands sell products via its network of channel partners and online marketplaces. Retailers do not share customer data with FMCG brands and brands struggle to develop a consistent strategy to build up customer data
Going direct-to-
consumer
Without a simple and scalable way to identify in-store and online shoppers, brands will not be able to build direct-to-consumer relationships be it for direct sales or to develop a better understanding of your shoppers
Unable to go beyond awareness ads to effective ROI-driven FMCG / CPG Ads
The lionshare of FMCG /CPG sale is still happening offline / in-store. Brands do not have a way of tracking and attributing in-store / online sales to ads. Coupled with tightening of cookie policies, brands have limited levers to optimize Ad Performance
Retailer house brands and DTC brands pose a threat to existing FMCG / CPG brands
Retailers have direct insights on their shopper’s behaviour and preferences. Brands need to have access to their shopper’s data to defend the FMCG / CPG business model
What can you achieve with SKALE
Capture your shopper’s customer data and develop a rich understanding of their shopping behaviour in-store without retailer dependency or POS integration across 365 days. Harness the customer data to deliver gamified and data-driven personalized experiences to build long-term customer relationships
Ready to learn more about SKALE Enterprise?
Collect Customer Data In-Store without POS Integration and Retailer Dependency
Seamlessly launch FMCG / CPG-branded Digital Modules designed to incentivize and capture customer data (Name, Email, Mobile, Transaction Amount, Store and more). From Digital Vouchers, Smart Receipts, Gamification, Whatsapp Receipt Campaigns and more, begin to capture customer data even before they make a purchase with your brand
Automated FMCG / CPG Receipt Data Processing
SKALE’s Smart Receipts feature allows FMCG / CPG brands to automate receipt processing and approval with real-time visibility on each transaction data. Incentivize shoppers to upload receipts through Gamification & manage rewards using SKALE’s Smart Rewards feature that scores the lifetime value of every shopper
All your FMCG / CPG Customer Data in 1 Platform
SKALE connects customer data from your marketing campaigns, digital footprint, receipt data, in-store engagement, digital behaviour from your website / app and other touchpoints to develop a holistic view of your shoppers. Harness these data to create audience segments and automate re-engagement easily
Case Study
See how an FMCG company increased footfall, basket size, and repeat purchases throughout the year while consistently capturing customer data in-store.
In-Store Footfall
Basket Size
Repeat Purchases
Other solutions for your businesses
Make shopping fun with gamification
From digital stamp cards to augmented reality, we offer a suite of gamification solutions that can engage shoppers and build your first-party database.
Increase Average Order Value (AOV) with personalization
Leverage customer data to deliver targeted and personalized cross-selling/upselling campaigns using SKALE’s automated re-engagement features.
An FMCG Marketer’s Guide to First Party Data Collection
Learn how to get your shoppers’ data in-store without relying on third-party cookies or retailers
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