SKALE CASE STUDY
The Singaporean retail company partnered with Skale to drive retail sales at their new store and for Singles Day Sale from 1st to 11th November 2019.
Overview
The Singaporean retail company partnered Skale for Facebook and Google Ads, to drive retail sales at their new store and for Singles Day Sale from 1st to 11th November 2019.
This resulted in a 70% Increase in Customers and 12x Return on Investment
Results
Products Used
The Story
ELLYSAGE is a womenswear label from Singapore with an in-house design team and has been operating for more than a decade. The retail brand initially began as an online blogshop during the founder’s college days.
They have since come a long way with ELLYSAGE having opened their first pop-up store in September 2016 to February 2017 at the prestigious ION Orchard, right in the heart of Singapore’s shopping belt. Ellysage has since grown from strength to strength, and can be found in a number of multi-label boutiques and department stores across Singapore, Malaysia, and Thailand.
The Goal
Driving Footfall and Maximising Sales Through Omni-channel
With increasing competition from e-Commerce marketplaces and online stores, Ellysage was looking to implement a digital omni-channel digital strategy effectively to achieve their desired goals.
The Challenge
Our client, a retail mall operator in Singapore has been engaging in different initiatives and events to drive footfall. Putting aside the fact that organizing mall events are challenging to begin with, driving awareness, participation and actual sales for retailers / F&B operators is even harder and at times not measurable. Even the most creative and well-intent creative agencies or online marketers have thus far struggled with translating innovative concepts to measurable offline sales ROI.
The Solution
Leveraging on Geo-Fencing SKALE’s Voucher Ads
To successfully achieve the objectives, four approaches were taken.
01
Convert a “Spend and Redeem” Promotion into Downloadable Digital Voucher
In-store promotions were converted into downloadable digital vouchers. This key approach successfully drove shoppers to engage with the ads to download vouchers.
02
Hyperlocal Ads Targeting New Customers
For the digital ads to be effective in maximizing sales conversion, we leveraged on hyperlocal geofencing targeting capabilities to target the most relevant shoppers with the propensity to convert. To fully utilise the ads, all converted/non-converted shoppers who downloaded, used or engaged with the voucher ads were retargeted.
03
Real-Time Sales Tracking In-Store through Digital Vouchers (ROI)
In addition to driving shoppers to download digital vouchers, a specific 6-digit pin were deployed for ease of tracking in-store real-time sales conversion and voucher redemption.
04
In-Store Engagement & Automated Re-engagement
To top it all off, a customer database was built up to unlock long-term marketing capabilitites as well as automating re-engagement through SMS reminders.
Their Success
Drive New Customers to Store focusing on High Spender Clients
Build Up Customer Database
Convert High Spenders to Recurring Customers
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