We worked with a leading Singapore retail mall and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time
With our online-to-offline capabilities, we drove 5x ROI and converted 30 – 75% of online engagement into offline sales
Like many other mall operators, maintaining and growing footfall proved challenging in light of eCommerce and local competition.
Driving Footfall, in-mall engagement, sales conversion and track sales ROI
Beautiful online Ads are now status quo. Using digital ads to drive relevant online audiences into a shopping mall and then spend at participating merchants is an entirely different ball game that requires a full-funnel focus.
Our client, a retail mall operator in Singapore has been engaging in different initiatives and events to drive footfall. Putting aside the fact that organizing mall events are challenging to begin with, driving awareness, participation and actual sales for retailers / F&B operators is even harder and at times not measurable. Even the most creative and well-intent creative agencies or online marketers have thus far struggled with translating innovative concepts to measurable offline sales ROI.
Leveraging on Geo-Fencing SKALE’s Voucher Ads
To successfully achieve the objectives, four approaches were taken.
In-store promotions were converted into downloadable digital vouchers. This key approach successfully drove shoppers to engage with the ads to download vouchers.
For the digital ads to be effective in maximizing sales conversion, we leveraged on hyperlocal geofencing targeting capabilities to target the most relevant shoppers with the propensity to convert. To fully utilise the ads, all converted/non-converted shoppers who downloaded, used or engaged with the voucher ads were retargeted.
In addition to driving shoppers to download digital vouchers, a specific 6-digit pin were deployed for ease of tracking in-store real-time sales conversion and voucher redemption.
To top it all off, a customer database was built up to unlock long-term marketing capabilitites as well as automating re-engagement through SMS reminders.
Drive New Customers to Store focusing on High Spender Clients
Build Up Customer Database
Convert High Spenders to Recurring Customers