SKALE CASE STUDY

A leading Singapore retail mall and more than 15 F&B / Retail operators worked with SKALE to drive footfall, uplift sales and actually track sales ROI real-time

Overview

We worked with a leading Singapore retail mall and more than 15 F&B / Retail operators to drive footfall, uplift sales and actually track sales ROI real-time

 

With our online-to-offline capabilities, we drove 5x ROI and converted 30 – 75% of online engagement into offline sales

Results

1 x
ROI
~ 1 %
online-to-offline conversion
~ 1
paid event signup

Products Used

The Story

Like many other mall operators, maintaining and growing footfall proved challenging in light of eCommerce and local competition.

The Goal

Driving Footfall, in-mall engagement, sales conversion and track sales ROI


Beautiful online Ads are now status quo. Using digital ads to drive relevant online audiences into a shopping mall and then spend at participating merchants is an entirely different ball game that requires a full-funnel focus.

The Challenge

Our client, a retail mall operator in Singapore has been engaging in different initiatives and events to drive footfall. Putting aside the fact that organizing mall events are challenging to begin with, driving awareness, participation and actual sales for retailers / F&B operators is even harder and at times not measurable. Even the most creative and well-intent creative agencies or online marketers have thus far struggled with translating innovative concepts to measurable offline sales ROI.

The Solution

Leveraging on Geo-Fencing SKALE’s Voucher Ads

To successfully achieve the objectives, four approaches were taken.

01

Convert a “Spend and Redeem” Promotion into Downloadable Digital Voucher​​

In-store promotions were converted into downloadable digital vouchers. This key approach successfully drove shoppers to engage with the ads to download vouchers.

02

Hyperlocal Ads Targeting New Customers

For the digital ads to be effective in maximizing sales conversion, we leveraged on hyperlocal geofencing targeting capabilities to target the most relevant shoppers with the propensity to convert.  To fully utilise the ads, all converted/non-converted shoppers who downloaded, used or engaged with the voucher ads were retargeted.

03

Real-Time Sales Tracking In-Store through Digital Vouchers (ROI)​

In addition to driving shoppers to download digital vouchers, a specific 6-digit pin were deployed for ease of tracking in-store real-time sales conversion and voucher redemption.

04

In-Store Engagement & Automated Re-engagement​

To top it all off, a customer database was built up to unlock long-term marketing capabilitites as well as automating re-engagement through SMS reminders.

Their Success

  • Drive New Customers to Store focusing on High Spender Clients

  • Build Up Customer Database

  • Convert High Spenders to Recurring Customers

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