SKALE CASE STUDY

Global FMCG collaborates with SKALE to drive footfall and acquire new customers

Overview

A global FMCG giant is embracing digitalization to drive footfall and acquire new customers.

Results

Lorem ipsum consectuties 

1 x
lorem ipsum
1 x
lorem ipsum

Products Used

The Story

Making sustainable living commonplace

The FMCG brand is one of the world’s leading consumer goods companies, making and selling around 400 brands in more than 190 countries. The FMCG brand is a company that is thriving hard to ensure that it plays a part in helping fulfill their purpose as a business, to make sustainable living commonplace.

The Goal

Increasing sales and basket size

The FMCG brand’s search for solutions is mainly to drive footfall by having prospective shoppers convert in-store, acquire loyal, recurring customers, and ultimately, increase sales and basket size.

The Challenge

Capturing data and creating a single source promotions platform

The FMCG brand is faced with two main challenges to reach its objective. Firstly, the willingness of retailers to share their data and collaborate with FMCG brands. Another challenge faced is creating a single-source platform of promotions for consumers.

The Solution

Digitalising in-store promotions

01

Convert a “Spend and Redeem” Promotion into Downloadable Digital Voucher​​

To reach their goals, The FMCG brand and SKALE collaborated to take four critical approaches. Firstly, all promotions are digitalized into downloadable digital vouchers with a strong “hook” to incentivize shoppers to visit the store.

02

Hyperlocal Ads Targeting New Customers

The FMCG brand also leverages targeted ads with geo-fencing to capture shoppers nearby the stores. This successfully drove shoppers nearby to download digital vouchers and visit participating stores.

03

Real-Time Sales Tracking In-Store through Digital Vouchers (ROI)​

To make it all seamless, a simple, no-hassle way of tracking in-store voucher redemption was introduced. No hardware or any integration was needed; a unique 6-digit pin was deployed instead.

04

In-Store Engagement & Automated Re-engagement​

An automated re-engagement was deployed through SMS to drive shoppers to return to the store to fulfill the objective of capturing more consumer data. This would also enhance the shopper experience, which in proportion would increase the basket size.

FMCG data collection guide

The FMCG Marketer's Guide to First-party Data Collection

More Case Studies

How One of the Largest Lifestyle Mall and Real Estate Groups in Asia, Collaborated with SKALE to Drive Footfall Rebound, 7 digit tenant sales and High Quality Recurring Shoppers

Malaysia’s Premier Mall with over 400 retail stores, Collaborates with SKALE to Drive Footfall, Rebound in Sales for Tenants, and Acquire New Shoppers

How SKALE crafted a nationwide campaign for a major Foodservice brand

A Furniture retailer in Singapore collaborated with SKALE to drive retail store footfall and maximise sales for 4-Day sales event.

A leading Singapore retail mall and more than 15 F&B / Retail operators worked with SKALE to drive footfall, uplift sales and actually track sales ROI real-time

The Singaporean retail company partnered with Skale to drive retail sales at their new store and for Singles Day Sale from 1st to 11th November 2019.

FMCG data collection guide

The FMCG Marketer's Guide to First-party Data Collection

Before you leave...

Get our free guide to getting your in-store customers’ profiles!

FMCG data collection guide

We’ll send it via email so you can check it out anytime.