Tackling Fraud in Consumer Promotions: The Role of Receipt Verification Platforms
In the dynamic world of consumer promotions, businesses strive to engage customers, drive sales, and build brand loyalty. One common
In the dynamic world of consumer promotions, businesses strive to engage customers, drive sales, and build brand loyalty. One common
Challenge GRiD wanted to grow their mall footfall and have a deeper understanding of their shoppers. Solution GRiD tapped SKALE to launch a loyalty program
Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way
Gamification is a massive trend. It’s affecting many industries and one of the biggest industries that is adopting gamification is retail. Here are six companies
The Old Way of Building Customer Personas is Inefficient and Outdated Let’s have a look at some of the common ways FMCG brands create shopper
Full Funnel Shopper Persona Insights The key to gathering customer insights so that you can use them to have better marketing strategies and brand positioning
There are many companies that have successfully used chatbot marketing to drive sales and customer loyalty. Here are seven of the best-case examples. Sephora One
Purchase data for FMCG businesses can provide valuable insights into consumer buying habits and preferences. FMCG brands can use purchase data to improve product development,