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Explore the top 18 gamification marketing campaigns that your 2023 clients will love!

  • Winning gamification ideas from Starbucks, KFC, Loreal, and other global brands
  • Ready-to-use gamification tools to help you grow your client base in 2023


Download our playbook to learn more.


SKALE offers state-of-the-art technologies that enable agencies to drive online-to-offline success for FMCG, shopping mall, and retail industries.

From gamification tools to advanced analytics, we provide everything you need to drive engagement, increase sales, and collect valuable insights for your clients. 

Agency Playbook: 18 Award-Winning Gamification Ideas

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SKALE collaborated with a shopping mall group to launch an augmented reality gamified campaign across 7 malls in Malaysia.
The AR game enabled the mall group to capture customer data, drive new app members, deliver points for receipt uploads, and reward active app users. Within 3 months, we achieved:
  • 4.4 million shoppers
  • over 40,000 receipts uploaded
  • over 5,000 new app members
  • 8-digit tenant sales
Download our case study to learn more.


SKALE is an all-in-one marketing platform that has been at the forefront in developing mall-centric shopper experiences across SEA. 

Our platform provides a comprehensive suite of marketing tools that drive online-to-offline conversions, and collect relevant offline data such as shopper footfall, in-store sales, and first-party data.