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SKALE’s FMCG/CPG holiday ideas list is on its way to your inbox! 

Along with the list, we’ll send you emails with the most recent FMCG/CPG trends, cost-effective strategies, actionable insights, and product updates.

If you’d like to learn how you can drive trackable sales offline, collect customer data, and launch online-to-offline campaigns for your FMCG/CPG brand, book a meeting with one of our experts.

In the meantime, you can look through our most recent resources on capturing offline customer data.

The Gamechanger for all FMCG Brands: 5 Steps for Collecting Offline Customer Data

First party data is key to knowing who your customers are, what they want, and how you can personalize their experiences.


In this blog, we’ll show how you can obtain this data without relying on third-party cookies or retailers

The FMCG Marketer’s Guide to First-Party Data Collection

Are you looking for a way to get to know your in-store customers and their purchases?


In our guide, we’ll share five actionable strategies for gathering first-party data offline – in real time.