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Go Direct-to-Consumer and Drive Success In-Store
FMCG/ CPG brands sell products via its network of channel partners and online marketplaces. Retailers do not share customer data with FMCG brands and brands struggle to develop a consistent strategy to build up customer data
Without a simple and scalable way to identify in-store and online shoppers, brands will not be able to build direct-to-consumer relationships be it for direct sales or to develop a better understanding of your shoppers
The lionshare of FMCG /CPG sale is still happening offline / in-store. Brands do not have a way of tracking and attributing in-store / online sales to ads. Coupled with tightening of cookie policies, brands have limited levers to optimize Ad Performance
Retailers have direct insights on their shopper’s behaviour and preferences. Brands need to have access to their shopper’s data to defend the FMCG / CPG business model
Capture your shopper’s customer data and develop a rich understanding of their shopping behaviour in-store without retailer dependency or POS integration across 365 days. Harness the customer data to deliver gamified and data-driven personalized experiences to build long-term customer relationships
Seamlessly launch FMCG / CPG-branded Digital Modules designed to incentivize and capture customer data (Name, Email, Mobile, Transaction Amount, Store and more). From Digital Vouchers, Smart Receipts, Gamification, Whatsapp Receipt Campaigns and more, begin to capture customer data even before they make a purchase with your brand
SKALE’s Smart Receipts feature allows FMCG / CPG brands to automate receipt processing and approval with real-time visibility on each transaction data. Incentivize shoppers to upload receipts through Gamification & manage rewards using SKALE’s Smart Rewards feature that scores the lifetime value of every shopper
SKALE connects customer data from your marketing campaigns, digital footprint, receipt data, in-store engagement, digital behaviour from your website / app and other touchpoints to develop a holistic view of your shoppers. Harness these data to create audience segments and automate re-engagement easily
From digital stamp cards to augmented reality, we offer a suite of gamification solutions that can engage shoppers and build your first-party database.
Leverage customer data to deliver targeted and personalized cross-selling/upselling campaigns using SKALE’s automated re-engagement features.
Learn how to get your shoppers’ data in-store without relying on third-party cookies or retailers
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