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FMCGs and CPGs, get to know your in-store customers without relying on retailers, third-party cookies, or research companies.

On July 22, SKALE CEO Yuet Whey Siah will discuss how you can build a practical and effective customer data strategy, from collecting in-store data to using it to drive more sales and enhance customer experiences.

Who should attend

  • FMCG & CPG Marketers
  • CRM Managers
  • C-level Executives

In this 1-hour session, we'll cover:

  • The What:

    Discover the basics, challenges, and benefits of collecting customer data in-store and how this is critical for an omnichannel strategy 

 

  • The Why:

    Learn how to use offline customer data to conduct direct customer outreach, drive customer lifetime value and maximize ROI from digital marketing 

 

  • The How:

    See how other FMCG brands are collecting in-store customer data without retailer sell-in and dependency (Live Case Study)

    See a live Demo on FMCG / CPG solutions for real-time tracking of in-store sales across thousands of retail partner stores

About SKALE

SKALE is the go-to marketing platform for FMCG and CPG brands to drive, enable, and track in-store success.

 

Our platform provides a comprehensive suite of marketing tools to drive shoppers to physical stores and collect relevant offline data such as shopper footfall, in-store sales, and first-party data.

FMCG & CPG Workshop

In-store Customer Data Strategy: The What, Why, and How

Save your seat now!

In this 1-hour session, we'll cover:

  • The What:

    Discover the basics, challenges, and benefits of collecting customer data in-store

 

  • The Why:

    Learn how offline customer data can help you thrive during inflationary periods, increase customer lifetime value, and boost return on investment

 

  • The How:

    See how other FMCG brands are collecting in-store customer data without retailer sell-in and dependency (Live Case Study)

    See a live Demo on FMCG / CPG solutions for real-time tracking of in-store sales across thousands of retail partner stores

About SKALE

SKALE is the go-to marketing platform for FMCG and CPG brands to drive, enable, and track in-store success.

 

Our platform provides a comprehensive suite of marketing tools to drive shoppers to physical stores and collect relevant offline data such as shopper footfall, in-store sales, and first-party data.