Delivering Strategic Solutions for Market-Leading FMCG Brands
The Engine Behind World-Class Loyalty and Rewards Campaigns
The path to growth and lifetime loyalty starts here
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ENGINE 01
Tactical Campaign Engine
Boost sales across modern trade and eCommerce channels. -
ENGINE 02
Insights Engine
Acquire actionable data and insights from your day-to-day customers. -
ENGINE 03
Loyalty Program Engine
Drive repeat engagement and sales all year round. -
ENGINE 04
Customer
Re-engagement Engine
Re-engage customers with personalized messages across multiple platforms.
Boost sales across modern trade and eCommerce channels.
Acquire actionable data and insights from your day-to-day customers.
Drive repeat engagement and sales all year round.
Re-engage customers with personalized messages across multiple platforms.Activate shopper campaigns
With chatbots and gamification to drive sales in modern trade, eCommerce, and B2B channels.
Launch gamified Spend & Win campaigns
Deliver rewarding shopper experiences that can boost purchases and participation rates with mini games and automated solutions.
Deliver rewards instantly, without the hassle
Turn one-time shoppers into advocates
Increase basket size and repeat purchases by seamlessly rewarding customers with points, digital stamps, and digital vouchers—turning every transaction into a loyalty-building opportunity.
Capture and own first-party customer data
Build long-lasting customer loyalty through insights-driven experiences.
First-party data
Maximize revenue with targeted shopper re-engagement powered by first-party data such as purchase data.
Purchasing data
Customer insights
Engage customers all year round
With the customer data captured across every campaign.
Know who your shoppers are, what they need, and deliver personalized offers that keep them buying.
The Campaign
POKKA launched a gamified loyalty program, the POKKA Trio Rewards Club, to capture shopper data, engage customers, reward customer loyalty, and to keep abreast of evolving market needs.
Partnering with SKALE, they captured purchase data at scale using an AI-powered receipt verification system. Their engaging WhatsApp chatbot, integrated with gamified Digital Vouchers, rewarded loyal customers while uncovering their buying habits and preferences.
Solutions Used:
Smart Receipts
WhatsApp Chatbot
Digital Vouchers
The Campaign
SingPost and KITKAT joined forces with SKALE to create a world-first Augmented Reality (AR) experience that delighted and rewarded shoppers over the holidays.
Shoppers who met a minimum spend at SingPost Mall validated their receipts through the CapitaStar app to get access to the KITKAT KABIN—an interactive AR adventure and got to play SKALE’s AR game which was filled with exciting challenges seamlessly rewarded them with irresistible KitKat treats loved worldwide.
Solutions Used:
Augmented Reality Gamification
The Campaign
P&G’s Herbal Essences wanted deeper insights into their customers. To uncover buying habits and brand preferences, they launched a mini survey through SKALE’s WhatsApp chatbot which can be activated through QR codes displayed on wobblers nationwide at Hypermart branches.
Shoppers who took part received a digital promo code, redeemable at Hypermart branches across Indonesia—allowing Herbal Essences to understand her customers better.
Solutions Used:
WhatsApp Chatbot
Digital Voucher
The Campaign
Colgate aimed to increase basket size and build robust in-store shopper profiles that included brand preferences and oral care concerns.
Partnering with SKALE, they incentivized customers to submit receipts and answer survey questions with a gamified chatbot experience. This enabled the brand to collect rich customer insights that can be used to drive lifetime value.
Solutions Used:
Digital Scratch Card
WhatsApp Chatbot
Smart Receipts
The Campaign
K-Salt
Together with Aires Adventure, we launched a loyalty program that incentivized shoppers to dine and shop at K-Salt’s network of partner restaurants and retail outlets.
This engaging campaign resulted in a double-digit sales uplift while also revealing valuable shopper insights across all touchpoints.
Solutions Used:
Digital Stamp Card
Smart Receipts
The Campaign
Anchor Food Professionals launched a loyalty program that rewards diners who order their cream-based dishes at partner restaurants with digital stamps and redeemable rewards.
This engaging approach not only drove repeat sales, but also captured customer data that enabled the brand to re-engage diners.
Solutions Used:
Digital Stamp Card
Smart Receipts
The Campaign
Tyson Foods aimed to reward their customers instantly across modern trade channels.
Through automated receipt validation and exciting rewards, they also built a massive, data-rich profile of their in-store customers, including their personal details, basket size, favorite products, and go-to locations.