Other valuable information is also revealed such as:
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Preferred brands and product categories: Do they gravitate towards organic options or national brands? Understanding these preferences allows for targeted gamification experiences.
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Purchase frequency and basket size: How often do they buy? How much do they spend per visit? This data helps design challenges and rewards that resonate with their buying habits.
A study confirms that purchase frequency directly and positively influences the formation of brand loyalty. This is particularly important in the FMCG space where items are replenishable, and customers typically follow a fixed purchase frequency. For example, customers may buy a vitamin supplement (e.g., Vitamin C + Zinc) to last them for a month.
This means that towards the end of the month, a vitamin producer should be checking in on their customer database to remind them to replenish their stock of vitamins.