{"id":9556,"date":"2018-10-26T17:50:23","date_gmt":"2018-10-26T09:50:23","guid":{"rendered":"https:\/\/skale.today\/?p=9556"},"modified":"2018-10-26T17:50:23","modified_gmt":"2018-10-26T09:50:23","slug":"key-trends-every-filipino-retailer-must-know-before-2018s-christmas-shopping-season","status":"publish","type":"post","link":"https:\/\/www.skale.today\/content\/2018\/10\/26\/key-trends-every-filipino-retailer-must-know-before-2018s-christmas-shopping-season\/","title":{"rendered":"Key Trends Every Filipino Retailer Must Know Before 2018&#8217;s Christmas Shopping Season"},"content":{"rendered":"<p><i>Christmas, the biggest shopping season of the year, and e-commerce <span style=\"color: #ff0000\"><b>festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines.<\/b> <\/span>This makes it the perfect time for consumers to scout out deals or finally buy those big-budget items. <\/i><\/p>\n<h3><i>Take a peek at how Filipinos will be searching and what they\u2019ll be searching for this upcoming shopping season.<\/i><\/h3>\n<p>Q4 is peak shopping time in the Philippines as e-commerce festivals and Christmas spur on the retail binge. <span style=\"color: #ff0000\">Google is a key companion on this journey.<\/span> Read on to find out what captivates consumer interest at the height of the festive season.<\/p>\n<p><span style=\"font-size: 24px;font-weight: bold;color: #2b2b2b\"><img decoding=\"async\" class=\" wp-image-9557 alignleft\" title=\"TWG - Shopping season PH\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH-156x300.png\" alt=\"\" width=\"118\" height=\"227\" \/>Online search complements the offline purchase journey.<\/span><\/p>\n<p>The growing rate of searches for apparel, accessories and electronics indicate that people turn to Google for inspiration and information. Currently in the Philippines, <span style=\"color: #ff0000\">51% of shoppers research online and purchase offline<\/span>, but <b><span style=\"color: #ff0000\">24% of shoppers plan to buy more gifts online<\/span><\/b> this holiday season than they have in the past.<\/p>\n<h3>A steady drumbeat of e-commerce festivals draws in value driven shoppers.<\/h3>\n<p><span style=\"color: #ff0000\">Shopping searches start to increase around late October, accelerating during the week of Black Friday and peaking two weeks before Christmas.<\/span> These searches are especially related to <b><span style=\"color: #ff0000\">sales, deals and discounts.<\/span><\/b><\/p>\n<h3><img decoding=\"async\" class=\" wp-image-9559 alignleft\" style=\"color: #ff0000\" title=\"TWG - Shopping season PH2\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH2.png\" alt=\"\" width=\"151\" height=\"157\" \/>Christmas gifts are top of mind. [restrict]<\/h3>\n<p><span style=\"color: #ff0000\">56% of Filipino shoppers plan to buy gifts before or during the <b><span style=\"color: #ff0000\">fi<\/span>rst week of December. <\/b>Online shopping searches grew 57%<\/span> faster than they did the previous year, signalling a strong desire to buy online in the festive season.<\/p>\n<h3><img decoding=\"async\" class=\" wp-image-9560 alignright\" title=\"TWG - Shopping season PH3\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH3.png\" alt=\"\" width=\"157\" height=\"135\" \/>There&#8217;s always someone looking for last minute inspiration.<\/h3>\n<p style=\"text-align: left\">Although searches for <span style=\"color: #ff0000\">&#8220;gift ideas&#8221;<\/span> accelerate in Q4, they peak a week before Christmas.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9561 alignleft\" title=\"TWG - Shopping season PH4\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH4.png\" alt=\"\" width=\"172\" height=\"164\" \/>Surprises that matter.<\/h3>\n<p><span style=\"color: #ff0000\"><b>Apparel and footwear<\/b> are popular categories of gifts, bought by 25% of Christmas shoppers in the Philippines<\/span>\u00a0for friends and family, primarily based on their utility and value for money. Food (20%) and personal care (16%) are the next most-considered gift categories.<\/p>\n<p>&nbsp;<\/p>\n<h3>Look out for Santa.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9563 alignright\" title=\"TWG - Shopping season PH5\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH5.png\" alt=\"\" width=\"163\" height=\"151\" \/><\/h3>\n<p>Shopping searches for <b><span style=\"color: #ff0000\">&#8220;toys&#8221;<\/span><\/b> accelerate in Q4, spiking in the week just before Christmas. <span style=\"color: #ff0000\">Queries for movies and games related to children&#8217;s brands<\/span> also increase in this period.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9564 alignleft\" title=\"TWG - Shopping season PH6\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH6.png\" alt=\"\" width=\"163\" height=\"159\" \/>It&#8217;s &#8220;shoe-pping&#8221; season<\/h3>\n<p><span style=\"color: #ff0000\">Shoes are a key category of interest during the festive season<\/span>, and shoe-related searches are largely related to specific brands and models, <span style=\"color: #ff0000\">celebrity collaborations particularly drive engagement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Shopping makes us hungry.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9565 alignright\" title=\"TWG - Shopping season PH7\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2018\/10\/TWG-Shopping-season-PH7.png\" alt=\"\" width=\"190\" height=\"198\" \/><\/h3>\n<p><span style=\"color: #ff0000\">Food and recipe searches spike by 25% in the week of Christmas and before New Year&#8217;s\u00a0 Eve.<\/span><\/p>\n<p><b>Waze tells us that navigations to supermarket spike by more than 40% on the weekend before Christmas<\/b> because people stock up on groceries before everyone gathers to celebrate.<\/p>\n<p>&nbsp;<\/p>\n<p><i>This article was contributed by\u00a0<span class=\"detail-header-meta__text\"><span style=\"color: #ff0000\"><a style=\"color: #ff0000\" href=\"https:\/\/www.thinkwithgoogle.com\/\">Think With Google.\u00a0<\/a><\/span><\/span><\/i><\/p>\n<p><i><span style=\"color: #ff0000\"><em>Think with Google<\/em><\/span>\u00a0shares and publishes the latest\u00a0data, analysis, insights and digital innovations for marketers to stay informed and inspired. From high-level insights to deck-ready stats to useful tools, you will find the data Google is exploring and the trends they&#8217;re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns\u2014across industries, platforms, and audiences.\u00a0<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>[\/restrict]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas, the biggest shopping season of the year, and e-commerce festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines. This makes it the perfect time for consumers to scout out deals or finally buy those big-budget items. Take a peek at how Filipinos will be searching and what they\u2019ll be&hellip; <a class=\"more-link\" href=\"https:\/\/www.skale.today\/content\/2018\/10\/26\/key-trends-every-filipino-retailer-must-know-before-2018s-christmas-shopping-season\/\">Continue reading <span class=\"screen-reader-text\">Key Trends Every Filipino Retailer Must Know Before 2018&#8217;s Christmas Shopping Season<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,99],"tags":[550,551,272,308,552],"class_list":["post-9556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pushads","category-retail-industry-en","tag-christmas","tag-consumers-shopping","tag-offline-retail","tag-online-retail","tag-retail-in-the-philippines-en","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key Trends Every Filipino Retailer Must Know Before 2018&#039;s Christmas Shopping Season - sKale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skale.today\/content\/2018\/10\/26\/key-trends-every-filipino-retailer-must-know-before-2018s-christmas-shopping-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Trends Every Filipino Retailer Must Know Before 2018&#039;s Christmas Shopping Season - sKale\" \/>\n<meta property=\"og:description\" content=\"Christmas, the biggest shopping season of the year, and e-commerce festivals like Black Friday and Cyber Monday spur the retail binge in the Philippines. 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