{"id":6130,"date":"2018-09-14T13:40:35","date_gmt":"2018-09-14T05:40:35","guid":{"rendered":"https:\/\/skale.today\/?p=6130"},"modified":"2018-09-14T13:40:35","modified_gmt":"2018-09-14T05:40:35","slug":"4-reasons-why-filipino-retailers-need-an-instagram-account","status":"publish","type":"post","link":"https:\/\/www.skale.today\/content\/2018\/09\/14\/4-reasons-why-filipino-retailers-need-an-instagram-account\/","title":{"rendered":"4 Reasons Why Filipino Retailers Need An Instagram Account"},"content":{"rendered":"

Digitalization is on the rise, and more businesses are turning to the online world in a bid to adapt and stay relevant.<\/p>\n

The Philippines again topped the world in terms of social media usage as the number of internet users in the country hit 67 million people<\/a><\/span><\/p>\n

And according to NapoleonCat<\/i><\/a>, a social media analytics platform, as of 2017, Instagram (IG) has recorded 8.5 million users in the Philippines<\/b> where over 80% of them are between 18 to 44 years old. <\/span><\/p>\n

This number only shows that Instagram has the potential to open up a lot of opportunities<\/span> including brand\/self exposure, promotion and\/or products and services selling. In fact, there have been a number of entrepreneurs who use it as an online shopping platform, and by far, it has been really useful and noteworthy.<\/p>\n

At this day and age, more people prefer online shopping<\/a> because it\u2019s hassle-free, it\u2019s easier to compare prices, and without having to worry about accessibility<\/b>. As business owners, this should be a great way to gain a closer access to your consumers.<\/span> Adapting to the changes triggered by technology would really be beneficial as this would allow you to have a better view at what\u2019s trending while reaching out to millions of potential costumers.<\/p>\n

Instagram has progressed rapidly from simply being a photo-sharing app to becoming one of the biggest advertising platforms online.<\/span> <\/b>It has provided small businesses the invaluable opportunity to promote their products and services, grow their brands, and eventually make profit out of it. So should you sign up now?<\/p>\n

Here are 4 reasons why small Filipino businesses need to create an Instagram account!<\/b><\/h4>\n

1. More users could mean more potential customers.<\/h2>\n

As mentioned above, there are over 8 million Instagram users in the Philippines. How many of those do you think would at least be interested in what you are selling?<\/span> We could talk about hundreds (or even thousands) potential customers if that\u2019s the number that we are looking at whether your target is to get recognized as a brand or to literally sell your products.<\/p>\n

2. Instagram\u2019s features could advertise your products easier. [restrict]<\/h2>\n

The Instagram community is massive. Thus, your chance to get noticed should be pretty high. However, connecting to the right type of customers that could relate to your brand could get a little tricky.<\/p>\n

While you could use hashtags to narrow down your audience, a more effective way to really filter them out would be through the use of paid ads. <\/span>This would not only help you out in targeting your customers, but it could also boost traffic to your site and make your brand more popular.<\/p>\n

3. Online users prefer images over texts.<\/h2>\n

Why do images generate more engagements on social media? Simple. Humans have a natural attraction to images.<\/span> We are wired to notice visual content<\/b>\u00a0over texts which is why online users should put more emphasis in posting photos to attract more attention.<\/span> Aside from that, it is equally important to promote your brand in a tasteful and original way.<\/p>\n

4. It helps drive more customers through user-generated content<\/h2>\n

User-generated content is to put it simply content that is produced by users on a particular platform. For this to work, however, you need to be creative. And one of the great things about Instagram is that it allows you to showcase your brand in so many different ways.<\/span><\/b><\/p>\n

You could get creative with the filters, upload your photos in a carousel (10 photos all at the same time) or start an IGTV (video content) to further engage with your followers. Also, it allows you to connect with other users and potential customers through the use of hashtags.<\/p>\n

Using Instagram Effectively For Your Small Business<\/h2>\n

When setting up an Instagram account, there are some things that you have to consider such as your profile picture, a description of your business and even setting the mood and branding that you want to reflect on your feed <\/span>as these are the first 3 things that people look at when they visit your page.<\/p>\n

Ideally, you should use your company logo as your Instagram account display picture. For the ‘bio’ area, you could display a witty one-liner or your company tagline. As for the feed, opt for designs and filters that best represent your brand.<\/p>\n

Users will identify with content and a branding that resonates with their personal liking,<\/span><\/b> so it’s important to create a feed that is uniform while promoting your company’s product or service.<\/p>\n

Marketing could also help in establishing your company. On Instagram, there are 2 main types of marketing: Paid Marketing and Free Marketing.<\/b><\/h4>\n

In Free Marketing<\/span>, you basically use all the resources that you got to promote your brand organically. Perhaps you could come up with a very interesting content that could persuade your audience to engage or you could just maximize the use of hashtags to attract people with the same interest.<\/p>\n

You could also start posting Instagram stories<\/span> to spice things up a bit. Maybe give your viewers a little sneak peak on what\u2019s happening behind the scenes or tease them with what you\u2019re coming up with.<\/p>\n

On the other hand, there\u2019s Paid Marketing<\/span> that filters out the reach of your posts by age, gender, location, interests, etc. With this, you could also determine your advertising budget and the duration of your ad. You can also control the number of people who could see your posts thru this type of marketing. However, it comes with a price. But if you\u2019re really determined to reach a bigger audience in a short period of time, this might be the way to go.<\/b><\/span><\/p>\n

In every method, free or paid, it is essential to get in touch with your audience very well<\/b>. The more knowledgeable you are about their likes and dislikes, the more likely your products will sell. It\u2019s not just about audience impact, but also about keeping up with your competitors, and trying to level with them in every way possible.<\/p>\n

In online marketing, you need to remember that you cannot get everyone\u2019s approval and attention. In fact, it\u2019s common for your product or service to not resonate with all consumers. But there are some things about Instagram that could shed a light on this situation:<\/p>\n