There are various factors that contribute to the success of a restaurant.<\/p>\n
However, more than often, restaurants owners get caught up in the day-to-day tasks and this can lead to neglecting certain important aspects of the business.<\/p>\n
As the key-decision maker in the restaurant, sometimes we fail to realise how certain actions and decisions are killing our restaurant instead of growing it.<\/p>\n
Here\u2019s 3 things you need to stop doing, and start doing, to sustain your restaurant.<\/p>\n
[restrict]<\/p>\n
So maybe you\u2019ve decided that having a website for your restaurant is too expensive to set up or running a Facebook business page is too time consuming.<\/p>\n
Did you know that 93% of the 80 million or so Millennials globally, use their smartphones to constantly discover, research and review restaurants? And\u00a0that more than 50% of millennials make dining decisions through social media.<\/p>\n
By having an online presence, you\u2019ll not only be able to promote your restaurant, but also run online ads to reach the millions of potential diners, and of course increasing the number of customers at your restaurant!<\/p>\n
So you\u2019ve set up your restaurant. You\u2019ve thought about the chef, the menu, the plating of the food. You\u2019ve placed a few tables here, 4 chairs around it, a cashier and you\u2019re ready to hit the ground running.<\/p>\n
But have you considered whether your restaurants interior is instagrammable?<\/em><\/p>\n If you didn\u2019t know already, Instagrammable restaurants is the trend now, and it doesn\u2019t look like it\u2019s going away any time soon.<\/p>\n A\u00a02017 study\u00a0showed that the interior design of a restaurant is one of the factors that influences customer satisfaction. Having an attractive interior can result in your restaurant being an immediate social media magnet, whereby you\u2019ll be able to benefit from free PR.<\/p>\n As a restaurateur, you\u2019re designing a restaurant experience. Somebody could have a drink at home, but they decide to come to your place \u2014 they\u2019re coming for a certain experience<\/p>\n So maybe you\u2019ve been running your restaurant for over a decade now. Business used to be great, but anymore.<\/p>\n It\u2019s time to sit up and decided what needs changing. Does your restaurant interior need a refresher? Do you need to set up a credit card terminal? Is it more cost-efficient to invest in a dishwashing machine instead? Should you invest a food delivery? Does the menu need new items?<\/p>\n Markets are fickle and restaurant trends come and go quickly. Smart operators spend time reading and researching. The information that\u2019s out there.<\/p>\n You can embrace change and welcome it into your restaurant like your friend. Or you can shut the door and ignore it. Ego, pride and denial have closed down more restaurants than a bad economy. Sometimes the best medicine is when you look yourself in the mirror and say these two words: \u201cSTOP IT!\u201d<\/p>\nYou\u2019re not embracing change<\/h2>\n
Actionable Takeaway:<\/h2>\n