{"id":13579,"date":"2020-08-10T23:53:19","date_gmt":"2020-08-10T15:53:19","guid":{"rendered":"https:\/\/skale.today\/?p=13579"},"modified":"2020-08-10T23:53:19","modified_gmt":"2020-08-10T15:53:19","slug":"should-smes-consider-influencer-marketing-2","status":"publish","type":"post","link":"https:\/\/www.skale.today\/content\/2020\/08\/10\/should-smes-consider-influencer-marketing-2\/","title":{"rendered":"Facebook Ads: Essential Tips for Success"},"content":{"rendered":"\t\t
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Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday.\u00a0<\/span><\/h1>

Over 2 billion people use Facebook everyday.<\/p>

82% of time spent online is on social media platforms.<\/p>

E-commerce spending has risen 22% in the last quarter of 2020.<\/p>

Social media is definitely crucial to have a successful business, but the question is how do you get the most out of it?\u00a0<\/span><\/p>

1. Remember the Sales Funnel<\/span><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Follow Best Practices<\/span><\/span><\/h3>

\u00a0<\/span><\/span><\/p>

1.\u00a0\u00a0\u00a0\u00a0<\/span><\/span><\/span>Make the most out of your\u00a0title<\/span>,\u00a0body text<\/span>\u00a0and\u00a0image<\/span><\/span><\/p>

2.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>Test multiple formats and content versions (Videos, Images, GIFs)<\/span><\/p>

3.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>Maximum Video length: 15 seconds<\/span><\/p>

4.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>Use an\u00a0Attractive & Engaging<\/span>\u00a0Image or Video that represents your product truthfully. (you don\u2019t want to be just a click-bait)<\/span><\/p>

5.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>Have a\u00a0CLEAR & CONCISE\u00a0<\/span>call to action always.<\/span><\/p>

\u00a0<\/span><\/p>

Example of a Great Facebook Ad:<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Grow Your Customer List & Enter Facebook Ads!<\/span>\u00a0<\/span><\/h3>
\u00a0<\/span><\/div>

Building an email list<\/span><\/a>\u00a0is a must for any small or medium-sized business looking to grow quickly.<\/span><\/p>

However, not everybody on your list will open every email you send to them. Perhaps you caught them at a busy time, or they are on holiday. In fact, the average open rate for marketing emails is 20%. 80% of your emails are ignored.<\/span><\/p>

How can you reach that elusive 80%? Enter Facebook advertising!<\/span><\/p>

Use\u00a0SKALE<\/a>\u00a0to generate the addresses of people who did not read your email. Then, upload them to Facebook as an audience.<\/span><\/p>

You can then start communicating with them via Facebook, reinforcing your brand awareness, driving engagement. Eventually, this will lead to more sales.<\/span><\/p>

Q: What if I don\u2019t have an email customer list?<\/span><\/p>

It\u2019s not too late to start and it\u2019s very easy. Here is what you need:<\/span><\/p>

1.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>A Landing Page<\/span><\/p>

2.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>Contact Form<\/span><\/p>

3.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>Automated Follow-up<\/span><\/p>

4.\u00a0\u00a0\u00a0\u00a0<\/span><\/span>CRM Platform (Customer Relationship Management)<\/span><\/p>

It\u2019s not many things to consider, but isn\u2019t there an easier way?<\/span><\/p>

Create\u00a0Digital Vouchers<\/a>\u00a0which covers everything from a Landing Page to a CRM Platform.<\/span><\/p>

It only takes 1 minute\u2026 with\u00a0SKALE<\/a>.<\/span><\/p>

4. Reach New Similar Customers<\/span>\u00a0<\/span><\/h3>
\u00a0<\/span><\/div>

The main selling point of Facebook advertising is its targeting capabilities.<\/span><\/p>

\u00a0<\/span><\/p>

One of its most useful features is its ability to create lookalike audiences.<\/span><\/p>

\u00a0<\/span><\/p>

These are groups of Facebook profiles similar to an audience that already exists. This is where\u00a0<\/span>Facebook advertising<\/span><\/a><\/span>\u00a0meets email marketing.<\/span>\u00a0<\/span><\/p>

\u00a0<\/span><\/p>

For example, if you upload your email list of 10,000 email addresses to Facebook, it will automatically match those names to as many Facebook profiles as it can.<\/span><\/p>

It will then build a new audience of profile customers who are not on your email list, but who match it in as many ways as possible.<\/span><\/p>

You can then send ads to everyone in your lookalike audience.<\/span><\/p>

The great thing about lookalike audiences is that individuals are likely to be new to your brand.<\/span><\/p>

They probably don\u2019t know you, but they share interests with people that know and like you.<\/span><\/p>

They are likely to be receptive to your messaging and, eventually, become customers.<\/span><\/p>

Create your first Custom & Lookalike audience now<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday.\u00a0 Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,33,42,187,46,691,82,99,14,78],"tags":[],"class_list":["post-13579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-business-branding","category-digital-marketing","category-pushads-en","category-pushads","category-retail","category-retail-industry","category-retail-industry-en","category-small-business","category-social-media-marketing","entry"],"acf":[],"yoast_head":"\nFacebook Ads: Essential Tips for Success - sKale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skale.today\/content\/2020\/08\/10\/should-smes-consider-influencer-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads: Essential Tips for Success - sKale\" \/>\n<meta property=\"og:description\" content=\"Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. 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