{"id":11433,"date":"2019-04-01T15:37:12","date_gmt":"2019-04-01T07:37:12","guid":{"rendered":"https:\/\/skale.today\/?p=11433"},"modified":"2019-04-01T15:37:12","modified_gmt":"2019-04-01T07:37:12","slug":"retail-trends-2019","status":"publish","type":"post","link":"https:\/\/www.skale.today\/content\/2019\/04\/01\/retail-trends-2019\/","title":{"rendered":"Trends That Will Redefine Retail In 2019"},"content":{"rendered":"<p class=\"MsoNormal\">Over the past decade, the retail industry has embraced significant changes in it\u2019s nature, and is set to continue evolving over time.<\/p>\n<p class=\"MsoNormal\">After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly competitive market.<\/p>\n<p class=\"MsoNormal\">Successful retailers will need to focus on a variety of trends that are expected to affect businesses, as well as the retail industry as a whole.<\/p>\n<h4 class=\"MsoNormal\"><b>Laborers Face An Uncertain Position With New Technology<\/b><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11434 size-large\" title=\"Header 1\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2019\/04\/Header-1-1024x684.jpeg\" alt=\"Laborers remain in the dark in relation to emerging technologies.\" width=\"730\" height=\"488\" \/><\/p>\n<p class=\"MsoNormal\"><span style=\"color: #ff0000\"><b>Labor continues to be a challenging aspect of retail, as competition and low-unemployment rates make it difficult to staff brick-and-mortar setups.<\/b><\/span> However, many have started experimenting with technologies that are slowly replacing traditional laborers. Self-checkouts and mobile check-out services, for example, are reducing cashier hours and providing flexibility in employee management.<\/p>\n<p class=\"MsoNormal\">Amazon has set the standard, welcoming modern robots and artificial intelligence into their production chains. Roughly 100,000 robots have been deployed in 26 fulfillment centers worldwide. The robotic drive units not only contribute to streamlining inventory management, but act to assist employees with their day-to-day procedures. Across the board, retailers are looking towards this game-changing aspect of retail and just how laborers will be affected by it.<\/p>\n<h4 class=\"MsoNormal\"><b>Welcoming Experiential Retail<\/b><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11435 size-large\" title=\"Header 2\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2019\/04\/Header-2-1024x575.jpeg\" alt=\"In time to come, virtual and augmented reality is set to play a huge part in retail.\" width=\"730\" height=\"410\" \/><\/p>\n<p class=\"MsoNormal\">Driven by millennial behavior, it has been established that this generation of consumers are less focused on product-based marketing than previous generations. The hype of providing <i>engaging experiences<\/i> is slowly replacing consumers who are strictly shopping for products.<\/p>\n<p class=\"MsoNormal\">Stores like <i>Sephora, <\/i>for example, are rethinking their store concepts by introducing mobile elements and activities that are unrelated to product purchases or marketing. Samsung unveiled a <a href=\"https:\/\/techcrunch.com\/2018\/03\/17\/the-rise-of-experiential-commerce\/\"><span style=\"color: #99cc00\"><b>$43 million \u201cpop-up\u201d<\/b><\/span><\/a> that features their products, but doesn\u2019t actually sell any. Improved mobile technology, combined with the emergence of virtual and augmented reality is pushing the retail industry into a new-age of branding and marketing.<\/p>\n<h4 class=\"MsoNormal\"><b>Maintaining A Brick-And-Mortar Store Is Still Important<\/b><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11436 size-large\" title=\"Header 3\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2019\/04\/Header-3-1024x683.jpg\" alt=\"In-store sales are still a key aspect of retail that may slow down, but won't go extinct.\" width=\"730\" height=\"487\" \/><\/p>\n<p class=\"MsoNormal\">Technological advances are not making retail locations extinct. On the contrary, they are creating a platform for consumers to engage with the brand, in the hopes that they will come by the store.<\/p>\n<p class=\"MsoNormal\">It is not convenience that gets the people flocking to a store\u2019s location, but it is the experience given. Retailers need to be in-tune with the reasons why people still come to tradition brick-and-mortar stores.<span>\u00a0 <\/span>Some do it for the social-experience, others do it because of the excitement of product-discovery. Finding out why requires a detailed analysis of customer insights that can be obtained through data collection.<\/p>\n<p class=\"MsoNormal\">There is no \u201c<i>correct\u201d<\/i> customer experience strategy that will drive your in-store sales. However, <span style=\"color: #ff0000\"><b>a focus should be given towards your store and your shoppers.<\/b><\/span> It\u2019s essential to know how to reach your customers over digital platforms \u2013 eventually converting that experience into store visits, and finally product sales.<\/p>\n<h4 class=\"MsoNormal\"><b>Small-Format Stores Are Set For High-Productivity<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11437 size-large\" title=\"Header 4\" src=\"https:\/\/skale.today\/wp-content\/uploads\/2019\/04\/Header-4-1024x682.jpeg\" alt=\"Carrying a small inventory has proven to give better results for smaller retailers.\" width=\"730\" height=\"486\" \/><\/p>\n<p class=\"MsoNormal\">Small-format stores that hold little to no inventory will be a continuing trend in 2019. Why smaller shops? Simply put, consumer behavior. The internet is enabling shoppers to browse and buy at their own convenience. Supply chain advancements are also making it possible to retailers to fulfill the size of these orders rather quickly.<\/p>\n<p class=\"MsoNormal\">Due to this trend in consumer behavior, establishing large-stores just doesn\u2019t seem practical to many who have made and are looking to make major shifts into digital retail. Maintaining brick-and-mortar stores is important, but these days, <span style=\"color: #ff0000\"><b>retail stores are more productive with smaller formats that carry novelty products and offer services.<\/b><\/span><\/p>\n<h4 class=\"MsoNormal\"><b>Conclusion<\/b><\/h4>\n<p class=\"MsoNormal\">According to retail expert Rich Kizer and Georganne Bender, modern consumers still expect and react well to great service. \u201cEven shoppers who love everything high-tech still want to talk with knowledgable store associates who can help them make the right decision.\u201d<\/p>\n<p class=\"MsoNormal\">Even with advancements in precise AI technology, the human-touch and social interactions are still a major factor associated with customer experiences. Till then, it is still about the in-store experience, and it will be for a long time to come.<\/p>\n<blockquote>\n<p class=\"MsoNormal\"><b>Actionable Takeaway: Today, Amazon has established themselves as a major game-changer to the retail industry as a whole. Their approach to innovation has changed the functions of retail and are slowly defining a new era. To read a little more on <a href=\"https:\/\/skale.today \u203a 2019 \u203a 04 \u203a 01 \u203a amazon-changed-retail\">what Amazon has done to date, click here!<\/a><\/b><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Over the past decade, the retail industry has embraced significant changes in it\u2019s nature, and is set to continue evolving over time. After the new year, consumer spending was predicted to weaken slightly, but remain strong in 2019. As retail continues to evolve, retailers will face both challenges and opportunities as they address a highly&hellip; <a class=\"more-link\" href=\"https:\/\/www.skale.today\/content\/2019\/04\/01\/retail-trends-2019\/\">Continue reading <span class=\"screen-reader-text\">Trends That Will Redefine Retail In 2019<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,46,82,95],"tags":[101,43,83,666],"class_list":["post-11433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-pushads","category-retail-industry","category-technology","tag-brick-and-mortar","tag-digital-marketing","tag-retail-industry","tag-retail-trends-2019","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trends That Will Redefine Retail In 2019 - 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