The brand denied their involvement, stating that their account was hacked.<\/p>\n China makes up more than a third of spending on luxury products, and is deemed the largest E-commerce market in the world. The mistakes made by Dolce & Gabbana has given us a few takeaways to conducting business internationally.<\/p>\n To highlight what they missed out on and how they could\u2019ve fared better, here are 3 key takeaways from the Dolce & Gabbana fiasco in China.<\/b><\/span><\/p>\n The new millennia has brought forth a wave of political correctness – and with it, another chapter to consider for marketeers and businesses.<\/p>\n The issue here isn\u2019t exclusive to Dolce & Gabanna, but as major retailers, they were expected to \u2018know better\u2019<\/em>.<\/p>\n Sindy Liu, a London-based luxury marketing consultant comments on the fiasco, stating that \u201ca lot of Western brands don\u2019t really understand China that well when it comes to cultural sensitivities. Most brands are careful, they don\u2019t do things that are humorous.\u201d<\/p>\n China maintains an exclusive style in their branding and marketing. Even E-sports giants, Valve, have amended their world-famous game, DoTA 2, to fit the Chinese market.<\/p>\n This all points to the disparity between Asian and Western markets. What one may find interesting and funny may be offensive and distasteful to another.<\/span><\/b><\/p>\n The Dolce & Gabbana backlash has taught us that, when dealing with markets, especially Asian ones, it is important to understand their boundaries, cultures and beliefs before proceeding.<\/p>\n Perhaps the brand could be forgiven for a one-off mistake \u2013 had Stefano Gabbana not made a scene on social media.<\/p>\n Furthering this were the Instagram screenshots that showed Gabbana referring to China with crude terms. While he has stated that this was a hoax, it did not bode well with many people.<\/p>\n When the official apology was finally issued, most were unsure of what to think. Some users joked that the apology itself was a hoax, while others flocked to flame the brand\u2019s founders.<\/p>\n![\"\"](\"https:\/\/skale.today\/wp-content\/uploads\/2018\/12\/Header-2-300x300.jpg\" "\\"Post")
\n<\/strong>The aftermath forced the giants to call off the fashion show. Furthermore, amid calls for a boycott, the uproar has set Italy\u2019s best-known fashion brand on the backburner in a crucial market, where rivals like Louis Vuitton and Gucci are looking to expand.<\/p>\n1. Be Sensitive To Cultural Differences\u00a0<\/strong><\/h2>\n
2. Be Quick To Clean Up A Mess [restrict]<\/strong><\/h2>\n
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