{"id":10066,"date":"2018-12-05T17:00:22","date_gmt":"2018-12-05T09:00:22","guid":{"rendered":"https:\/\/skale.today\/?p=10066"},"modified":"2018-12-05T17:00:22","modified_gmt":"2018-12-05T09:00:22","slug":"6-ways-retailers-can-make-this-their-busiest-holiday-season-ever","status":"publish","type":"post","link":"https:\/\/www.skale.today\/content\/2018\/12\/05\/6-ways-retailers-can-make-this-their-busiest-holiday-season-ever\/","title":{"rendered":"6 Ways Retailers Can Make This Their Busiest Holiday Season Ever"},"content":{"rendered":"

\u2018Tis the season to be jolly.<\/i> Oh, and to get your holiday ads up-and-running in time.<\/b> Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won\u2019t guarantee you success<\/span>. It\u2019s time to think laterally, act local and keep on going until the party\u2019s over.<\/b><\/p>\n

Six ways retailers can make this their busiest holiday season ever by thinking laterally, acting local and keeping on going<\/span><\/b> until the party\u2019s over.<\/p>\n

If you were wondering whether it\u2019s too soon to start your seasonal ad campaign, wonder no more: It definitely isn\u2019t. In fact, over half of seasonal shoppers start researching their purchases in October<\/span><\/b>, or earlier. And almost one in three of Europe\u2019s internet shoppers plan to make their pre-holiday purchases in November<\/span><\/b>, if not sooner.<\/p>\n

According to Fionnuala Meehan, VP EMEA, Google Marketing Solutions, being first off the starting blocks is just the beginning. More than two thirds of shoppers seeking inspiration start with Google<\/span><\/b>, so getting your holiday ads live is a great first step, she says.<\/p>\n

\u201cWith so much competition out there for new shoppers, the most successful retailers are often the ones who predict demand, understand shopper mindsets and think laterally.\u201d<\/i><\/h3>\n

With that in mind, here are six ways to improve your chances of connecting with this year\u2019s shoppers, and make it a season to remember.<\/p>\n

1. Put yourself in shoppers\u2019 shoes<\/h2>\n

While searches for essentials, like \u201cwrapping paper\u201d undoubtedly spike in the run up to the festive season, it\u2019s often the less obvious products that slip under many a retailer\u2019s radar.<\/p>\n

For example, searches for \u201cindigestion tablets\u201d rise on 3 December before peaking (just in time) three weeks later. Likewise, searches for \u201cbatteries\u201d increase from December onwards, then spike between 24-30 December.<\/p>\n

Action: Take another look at your keywords, and tailor your ads on dates when demand for certain products is higher.<\/span><\/h4>\n

2. Start early. Finish late<\/h2>\n

Starting your seasonal ads early is a must, but the shopping season is more a marathon than a sprint.<\/p>\n

Some 20% of December shop traffic happens in the six days after peak season<\/span>.<\/p>\n

And searches for \u201cwhere<\/b> to buy\u201d<\/i> peak between 18-23 December<\/b>, right after the posting deadline.<\/p>\n

Action: Consider keeping your ads running throughout December, and ensure you have enough stock in to meet the extra demand.<\/span><\/h4>\n

3. This season, give the gift of a second chance [restrict]<\/h2>\n

40% of mobile shoppers leave sites without converting, but that doesn\u2019t mean you can\u2019t entice them back again.<\/p>\n

Action: Try remarketing ads, which show shoppers a photo of the product they browsed or abandoned last time they visited. It\u2019s a quick and informal way to remind folks you\u2019re still around, and that you have what they need.<\/span><\/h4>\n

4. Show people what\u2019s in store. Literally<\/h2>\n

You know that feeling when you\u2019re about to click \u201cBuy\u201d<\/i> but you don\u2019t know for sure if the product\u2019s in stock and whether it\u2019ll arrive in time?<\/p>\n

Well, it\u2019s a frustration shared by many holiday shoppers too.<\/p>\n

So much so, that 41% of them say shops should do a better job of sharing inventory levels.<\/span><\/b><\/p>\n

Action: Add stock levels to your website and refresh them regularly, so customers can order with confidence.<\/span><\/h4>\n

5. Customers are closer than you imagine<\/h2>\n

It\u2019s easy to think big when it comes to marketing campaigns, but sometimes the quick wins are closer to home.<\/b> For example, three in four people who do a local search on Google end up visiting a related business within 24 hours.<\/span><\/b><\/p>\n

Action: Try running ads that target your local area. Also, check you\u2019ve signed up to Google My Business, so people can find your store when they search for you online.<\/span><\/h4>\n

6. Treat yourself with something new<\/h2>\n

Last year, 61% of consumers were open to buying from new retailers, and almost 50% actually did<\/span><\/b>. In other words, customer loyalty can have a short life<\/b> \u2013 and it\u2019s all to play for. Why not get noticed by trying something new this year?<\/p>\n

Action: Consider using shopping ads, which include a photo of the exact product people are searching for, plus the price, store rating and more.<\/span><\/h3>\n

For more information on how to advertise with Google and reach more customers this season, visit Google for Retail.<\/i><\/span><\/p>\n

[\/restrict]<\/p>\n

This article was contributed by\u00a0Think With Google.\u00a0<\/a><\/span><\/span><\/i><\/p>\n

Think with Google<\/em>\u00a0shares and publishes the latest\u00a0data, analysis, insights and digital innovations for marketers to stay informed and inspired. From high-level insights to deck-ready stats to useful tools, you will find the data Google is exploring and the trends they’re tracking along with forward-looking perspectives and behind-the-scenes looks at digital campaigns\u2014across industries, platforms, and audiences.\u00a0<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Tis the season to be jolly. Oh, and to get your holiday ads up-and-running in time. Yet as Fionnuala Meehan, VP EMEA, Google Marketing Solutions explains, being first to advertise won\u2019t guarantee you success. It\u2019s time to think laterally, act local and keep on going until the party\u2019s over. Six ways retailers can make this… Continue reading 6 Ways Retailers Can Make This Their Busiest Holiday Season Ever<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":10068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,84],"tags":[550,81,618,31],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pushads","category-retailers","tag-christmas","tag-e-commerce","tag-holiday-season","tag-small-business-advice","entry"],"acf":[],"yoast_head":"\n6 Ways Retailers Can Make This Their Busiest Holiday Season Ever -<\/title>\n<meta name=\"description\" content=\"More than two thirds of shoppers seeking inspiration start with Google. 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