SKALE CASE STUDY
Global FMCG collaborates with SKALE to drive footfall and acquire new customers
Overview
A global FMCG giant is embracing digitalization to drive footfall and acquire new customers.
Results
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Products Used
The Story
Making sustainable living commonplace
The FMCG brand is one of the world’s leading consumer goods companies, making and selling around 400 brands in more than 190 countries. The FMCG brand is a company that is thriving hard to ensure that it plays a part in helping fulfill their purpose as a business, to make sustainable living commonplace.
The Goal
Increasing sales and basket size
The FMCG brand’s search for solutions is mainly to drive footfall by having prospective shoppers convert in-store, acquire loyal, recurring customers, and ultimately, increase sales and basket size.
The Challenge
Capturing data and creating a single source promotions platform
The FMCG brand is faced with two main challenges to reach its objective. Firstly, the willingness of retailers to share their data and collaborate with FMCG brands. Another challenge faced is creating a single-source platform of promotions for consumers.
The Solution
Digitalising in-store promotions
01
Convert a “Spend and Redeem” Promotion into Downloadable Digital Voucher
To reach their goals, The FMCG brand and SKALE collaborated to take four critical approaches. Firstly, all promotions are digitalized into downloadable digital vouchers with a strong “hook” to incentivize shoppers to visit the store.
02
Hyperlocal Ads Targeting New Customers
The FMCG brand also leverages targeted ads with geo-fencing to capture shoppers nearby the stores. This successfully drove shoppers nearby to download digital vouchers and visit participating stores.
03
Real-Time Sales Tracking In-Store through Digital Vouchers (ROI)
To make it all seamless, a simple, no-hassle way of tracking in-store voucher redemption was introduced. No hardware or any integration was needed; a unique 6-digit pin was deployed instead.
04
In-Store Engagement & Automated Re-engagement
An automated re-engagement was deployed through SMS to drive shoppers to return to the store to fulfill the objective of capturing more consumer data. This would also enhance the shopper experience, which in proportion would increase the basket size.
The FMCG Marketer's Guide to First-party Data Collection
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