Facebook Ads and Google Ads are the two pay-per-click advertising platforms. Google targets specific keywords and appear as top results in Google searches, whereas Facebook displays in social feeds and targeted using demographic and behavioral information.
Each platform is used to do anything from build brand awareness to drive sales.
Facebook and Instagram Ads are best for businesses seeking to increase awareness of their brands and products – especially among audiences that may not have heard of them before.
Google Search is best for businesses with a product or service that users know they need and are actively searching for.