Small Businesses Archives

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Facebook Ads: Essential Tips for Success

Business owners have an understanding that their customers are on Facebook, Instagram and maybe even Tik Tok. The daily active users on these platforms are growing rapidly everyday. Over 2 billion people use Facebook everyday. 82% of time spent online is on social media platforms. E-commerce spending has risen 22% in the last quarter of… Continue reading Facebook Ads: Essential Tips for Success

Should SMEs consider Influencer Marketing?

What is influencer marketing? Influencer Marketing is the fastest-growing customer acquisition marketing method. Nearly 40% of marketers say they are now dedicating a budget for influencer marketing, and 80% report influencer marketing to be effective. Influencer marketing can be broadly defined as marketing through the use of influencers. Influencers refers to individuals that have the… Continue reading Should SMEs consider Influencer Marketing?

RAMADAN 2021: 5 Low Cost & Effective Strategies to Succeed

With Ramadan approaching in slightly over a month, SMEs are slowly gearing up for the season. However, the reise of COVID-19 will present some challenges for all, especially given the shifts in consumer behaviour amongst others. advertisers are scaling down digital ads across Facebook, Google, Instagram and others which reduces competition to reach consumers –… Continue reading RAMADAN 2021: 5 Low Cost & Effective Strategies to Succeed

The Basics Of Business Insurance For Small Business Owners

Most small business owners have a good idea of what tools, equipment and materials are needed to conduct their business. However, when it comes to insurance, they don’t always know what to insure or how much coverage they require. At the very least, consider buying General Liability and Business Property insurance for your small business.… Continue reading The Basics Of Business Insurance For Small Business Owners

How To Deal With Insubordinate Staff for First Time Business Owners

Business owners, when you first hire staff for your business, one of the most important steps is laying the ground rules. However, it’s only natural that certain rules or policies are stepped over by staff, and as a person in authority, it’s vital that we put our foot down when an employee is out of… Continue reading How To Deal With Insubordinate Staff for First Time Business Owners

3 Ways Malaysian Small Business Retailers Can Maintain Consistent Customer Service

It’s easy to have control over all aspects of your business when you’re still a small operator. Things like taking inventory, stock control, manufacturing details, raw materials, hiring, customer service are some aspects of a retail business that business owners focus on daily. While your business is still small it’s easy for you to keep… Continue reading 3 Ways Malaysian Small Business Retailers Can Maintain Consistent Customer Service

4 Simple Ways For Small Businesses To Reduce Costs

Bolstering your business’s profits is tough enough as it is nowadays. The problem is that as costs go up, so do our prices – in turn eventually affecting our profit margins. Cutting unnecessary expenses are just as important as increasing sales. It can be tough to identify what expenses need to be cut. What is… Continue reading 4 Simple Ways For Small Businesses To Reduce Costs

Branding Ideas for Beauty Spa Business Owners in Malaysia

For just about any business, branding strategy is a very important component. In Malaysia, the flourishing beauty spa industry is fast gaining traction among the locals. As such, competition is growing tighter, and it is all the more important for business owners to understand the desired brand image of target customers. Beauty spa business owners,… Continue reading Branding Ideas for Beauty Spa Business Owners in Malaysia

5 Reasons Malaysian Beauty Businesses Need to Know Their Competitors

For your business to grow, constant learning and adjustments are necessary. What are among the most important things you should be learning for your business to remain competitive? It will be none other than your competitors. Knowing who they are will help you distinguish your business from theirs and to communicate with your target market.… Continue reading 5 Reasons Malaysian Beauty Businesses Need to Know Their Competitors

5 Ways Malaysian Business Owners Can Get Loyal Customers to Your Salon

As an owner of a hairdressing business, getting clients to come to your salon for a hairdo may be easy. The hard part, however, is getting them to come back again! But do not be discouraged! According to a UK survey, compared to any other brand, product, or service, customers are more loyal to their… Continue reading 5 Ways Malaysian Business Owners Can Get Loyal Customers to Your Salon