How do you foster customer loyalty in a world of endless choices?   Boosting sales and lifetime value have always been difficult, particularly when customers vanish

Winning over shoppers in today’s competitive landscape is tough, especially with loyalty hanging by a thread. But it’s also the perfect moment to inspire that

In today’s FMCG market, every receipt tells a story—and it’s time to turn those stories into sales and profit.   While traditional methods like surveys and

How can your brand cut through the noise in packed aisles? Competitive discounts and flashy packaging can grab attention—but they’re not enough to win hearts

How many new brands have made it into your cart recently?  I tried five last month—and that’s just me!  The reality is clear: today’s consumers

FMCG marketers, how do you get your customers to buy more, especially in-store?  As inflation persists, shoppers are cutting back—choosing basic options, switching to cheaper