Navigating today’s retail environment, mall marketers face the constant challenge of drawing shoppers in and keeping them engaged.   With the rise of online shopping and

The world of Fast-Moving Consumer Goods is fiercely competitive, and brand loyalty is eroding fast, especially with the rise of the “Zero Consumer” who prioritizes

ChatGPT system was fed and trained based on 300 billion words.   This data deluge is what fuels Generative AI’s brilliance.   The big truth is that

In the dynamic world of consumer promotions, businesses strive to engage customers, drive sales, and build brand loyalty.   One common tactic to achieve these goals

Your FMCG promotions and campaigns are not that profitable.  McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions and

Data is King In today’s business setting, data holds the crown, and the key to success lies in how swiftly and accurately businesses utilize it