Your FMCG promotions and campaigns are not that profitable.    McKinsey research reveals that FMCG companies invest around 20% of their revenue on trade promotions

Data is King In today’s business setting, data holds the crown, and the key to success lies in how swiftly and accurately businesses utilize it

As a mall marketer, you’re always under pressure to captivate, convert and delight your shoppers. It’s a tall order given that shoppers become more sophisticated

Let’s face it.    Converting mall visitors into paying shoppers is not enough.    It is essential to turn them from being shoppers into big

Shoppers are ready to open their wallets, but with stiff  competition and alternatives around, you need to give  them that final nudge to bring them

Digital Scratch Cards A perennial shopper’s favorite is the scratch card, except this time in digital form. The digital scratch card is a fun way