Tackling Fraud in Consumer Promotions: The Role of Receipt Verification Platforms
In the dynamic world of consumer promotions, businesses strive to engage customers, drive sales, and build brand loyalty. One common
In the dynamic world of consumer promotions, businesses strive to engage customers, drive sales, and build brand loyalty. One common
Challenge GRiD wanted to grow their mall footfall and have a deeper understanding of their shoppers. Solution GRiD tapped SKALE to launch a loyalty program
Do you remember the pandemic lockdowns? How badly was your mall affected? In Southeast Asia, many malls closed, along with retail outlets. Despite that,
Launching another 50-foot, picture-perfect Christmas tree? Yes, parents and children would love that, and you’ll probably go viral. But wouldn’t it better if you
For years, FMCG brands have been trying to crack the customer data riddle to develop a deep understanding of their customers. In the FMCG industry,
The impact of Covid-19 on retail businesses is undeniable. The closure of retail storefronts along with limits on in-person interaction created an uncertain outlook for
The main thing that distinguishes a mediocre and successful sales promotion campaign is knowing why the promotion is done and knowing how to choose the
Many small to medium-sized (SME) business owners feel left-behind when considering how marketing is done in today’s world. It can be daunting to think of