Activate: QR scans from multiple touchpoints led shoppers straight to WhatsApp, capturing their mobile number in one step and inviting them into the loyalty and contest experience.

With a single scan, shoppers were onboarded from vending machines, supermarkets, roadshows, and digital ads, instantly captured into WhatsApp and converted into first-party data.

Shoppers uploaded receipts, which the chatbot’s built-in Smart Receipts auto-validated, unlocking a Tap & Win game where they earned points redeemable for rewards like Giftano vouchers and yacht experiences.

To further boost basket size, shoppers who met a minimum spend threshold earned entries into exclusive raffle draws, fueling repeat purchases and premium product trials.