International health and beauty retailer, A.S Watson Group has marked a new milestone with the opening of its 15,000th store here in Malaysia.
For the fourth year in a row, A.S. Watson’s new store opening continues to be at an average speed of one store every seven hours across its 25 markets in Asia and Europe.
Located in the newly-launched Central i-City mall, the store is Malaysia’s 500th outlet. The 4,200 square-feet store is equipped with StyleMe, an AR (augmented reality) technology, that makes for an engaging and fun experience for customers.
Group managing director Dominic Lai expressed that the group’s success is owed to customer satisfaction and connectivity. The ability to consistently meet customers with products, trends and experiences is a major factor in their continual growth. [restrict]
“Globally, A.S Watson has over 135 million loyalty members and we’ve been investing HK$1bil (RM518.19mil) in digital since 2012 to enhance customer experience and enable the business to build data-driven approach to stay closer to customers’ needs,” he said during the 15,00th store celebration.
From a single dispensary in Hong Kong to 15,000 stores worldwide, A.S Watson has built a worthy empire of 140,000 colleagues. Their celebrations are widely based on thanking customers and showing appreciation to colleagues.
A.S Watson is currently the largest international health and beauty retailer operating 15,000 stores under 12 brands in 25 markets worldwide. For the fiscal year 2018, the group recorded revenue of US$21.5 billion (RM87.77bil). They estimate 5.2 billion shoppers in stores and online.
For further information about the A.S Watson Group and its brands, please visit www.aswatson.com.
Actionable Takeaway:
The opening of A.S Watson’s 15,000th outlet tells us that there is still a demand for retail stores, given that there is insight into consumer demands. Knowing trends and customer behaviours will allow you to make the right decisions in the retail industry. Click here to read more on Trends That Will Redefine Retail In 2019.
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