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4 Things You Didn’t Know About the Spa Industry

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4 Things You Didn’t Know About the Spa Industry

Entering any new market is a journey of discovering the many niches and specialties of that industry. Having been in the spa market for more than a decade, I can confidently say that I have learnt most of the tricks of the trade by now.

I want to share with you my knowledge about the spa market so that you won’t have to feel completely blind sighted on your new business venture.

4 Things You Didn’t Know About the Spa Industry

1. It’s Time To Get Personal [restrict]

Coming up with a niche is more than finding an opening in the market to tap into. It is also about channeling your own vision for your business into the equation. Work with your interior designer to come up with a niche that is both practical and something that inspires you at the same time. 
4 Things You Didn't Know About the Spa Industry
Trust me, incorporating yourself into the business one way or another will make sure that you feel passionate about it in the long-term as a salon owner. What more, what inspires you is unique in itself which certainly will make your salon more distinctive. 

This example from Betties + Baldwins, a salon in Bristol, England is designed to reflect the owner’s love for the 90’s film Clueless. Isn’t it eye catching?

 

2. Keep Your Salon Relevant 

So you have attained your certificate for massage and bodywork. So what’s next? Aromatherapy, Reiki, body treatments, nutrition and herbology are all worthy areas to invest your time and effort in! 
4 Things You Didn't Know About the Spa Industry

You can easily incorporate these new practices into what you already have and improve your existing services. This makes sure that your salon stays distinctive among the tide of new salons entering the market. Remember, it is always good to keep the end in sight even if you just first started out.

 

3. How Equipment Really Works

It is a common misconception that the cheaper the equipment, the better the investment. However, in my experience, this is not necessarily the case. Investing in equipment that is cheap doesn’t guarantee good returns if it is not used often. 
4 Things You Didn't Know About the Spa Industry

Purchase equipment that will produce the most return – and this is the equipment that is more often utilised.

 

4. Inventory Made Simple

Bulk purchasing is the secret to managing your inventory. Buying all your inventory from a single supplier will reduce time spent going through countless invoices trying to connect a certain product to a certain distributor.
4 Things You Didn't Know About the Spa Industry
It will also ascertain discounts for your business because when you buy in bulk, distributors are more likely to give you premium rates for your loyalty. Fostering a good relationship with your local spa distributor also makes sure that you are kept updated with the latest release of products!
Actionable Takeaway:
Think outside the box! There is no one way to navigate through the spa market. It is all about learning the ropes and finding out what works for you and your salon. 
Are you running your own spa business already? Find out about the 7 habits every small business owner should develop!
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